2015: Where It Started

I launched my first business, Arcane Cosmetics. While building it, I started designing my own website and branding after struggling to find designers who could capture my vision.

2018: Building While Becoming

I launched my freelance brand and website design studio. I kept building while raising my son and navigating a Multiple Sclerosis diagnosis. That season taught me more about identity and showing up authentically than any client project ever could.

2018–Spring 2025: The Years in Between

I designed brands and websites for entrepreneurs and small business owners, balanced freelance work with part time jobs and motherhood, and continued refining my creative direction skills.

2024: The Moment Everything Shifted

While rebuilding both my service business and Arcane Beauty Collection, I began questioning the role of design alone. I realized entrepreneurs need clarity, positioning, and direction before design.

Spring 2025: Closing a Chapter

I completed my last batch of freelance projects and stepped back to rethink how I wanted my work to evolve.

2025–Present: The Work It Was Always Leading To

Today I'm rebuilding around identity-led brand strategy — helping entrepreneurs align their brand with who they've become and where they want to go next.